Old School Rituals is delighted to announce the grand launch of Old School Brindavanam in Hyderabad, an enchanting extension of our Old School Rituals. Brindavanam represents another step in our journey to share age-old secrets of well-being. It is a space dedicated to healing, self-care, and art, offering a unique blend of traditional practices and modern luxury.
Old School Rituals is founded by renowned singer and entrepreneur Smita Vallurupalli. Old School Rituals aims to revive and bring the essence of age-old practices to life. Smita's deep-rooted traditional upbringing and her passion for authenticity and artistry inspired her to create a brand that stays true to its roots.
The phrase ‘old school’ evokes a myriad of emotions, from the nostalgia of being pampered by our aunts and grandmothers to the present-day challenge of self-care amidst urban life's pressures. Old School is a philosophy of holistic wellness, beauty beyond the skin, and the human spirit seeking expression and connection.
Brindavanam is the first-of-its-kind experience centre in Hyderabad, adhering to time-tested practices to promote holistic well-being. We offer unique crystal oil-infused therapies, naturopathic healing practices, and luxury skin, hair, and body care rituals. Our services cater to both adults and children, ensuring that the entire family can benefit from these ancient secrets.
Looking ahead, Brindavanam will expand its reach, with new centres slated to open in Goa, Fort Kochi, and Chennai by the end of this year.
About Old School Rituals
Old School Rituals, is a homegrown luxury skincare brand with an in-house manufacturing facility. The brand offers 34 SKUs in the natural skincare segment and has successfully launched on various marketplaces, including Nykaa, Amazon, Tata Cliq, and Flipkart.
Each of the products are handcrafted with carefully chosen ingredients, approved by the grandmothers who are the custodians of this knowledge in our families. After eight years of rigorous R&D and testing on over two lakh customers before the retail launch, Old School Rituals is here to revive practices that have ensured sustainable well-being for centuries.
About Smita Vallurupalli
Smita Vallurupalli is a renowned playback singer and entrepreneur, celebrated for her contributions to the Telugu music industry and her entrepreneurial ventures. She became the youngest independent playback singer at 16, recording over 100 songs and winning numerous awards, including a Filmfare.
Smita also founded the popular Bubbles chain of beauty salons and the lifestyle brand Old School. She runs the ALAI Foundation, which provides educational support to underprivileged and bright students and offered critical aid during COVID-19.