What is Quality ?

Quality?

Everyone needs a superior quality and superior product or service, at an affordable price.

'Quality is the ongoing process of building and sustaining relationships by assessing, anticipating, and fulfilling stated and implied needs.'

Quality is the totality of features and characteristics of a product or service that bear on its ability to satisfy given needs. ( American Society for Quality)

Quality, an inherent or distinguishing characteristic, a degree or grade of excellence. ( American Heritage Dictionary, 1996)

If you fail to meet customers' expectations, they will quickly look for alternatives. Quality is critical to satisfying your customers and retaining their loyalty so they continue to buy from you in the future. Quality products make an important contribution to long-term revenue and profitability. They also enable you to charge and maintain higher prices.

Quality is a key differentiator in a crowded market. It’s the reason that Apple can price its iPhone higher than any other mobile phone in the industry – because the company has established a long history of delivering superior products.

Quality is the value of something to customers. This includes tangible elements such as functionality and intangible elements such as the friendliness of service or tactile feel of a steering wheel. The following are illustrative examples of quality.

Quality is critical to satisfying your customers and retaining their loyalty so they continue to buy from you in the future. Quality products make an important contribution to long-term revenue and profitability. They also enable you to charge and maintain higher prices.